Yahoo! has at last has opened up to third-party publishers and developers for its search service. This new developer platform, which is called SearchMonkey, uses data web standards and structured data to enhance the functionality, appearance and usefulness of search results.

Well looking by the recent trends from different companies, it’s the developers who have exponentially raised the profit by creating friendly, must have applications. First it was Facebook, then MySpace followed suit and now its Yahoo! – a bit late but it is worth it.
With this online tool, developers can build data services that can be used to present rich and useful search results. These data services can be constructed using structured data either from the Yahoo! Search index or from publicly available sources (such as APIs). Yahoo! is also throwing a SearchMonkey developers party on May 15 at Yahoo! Headquarters – Url’s Café, 701 First Ave, Sunnyvale, CA 94089. Here one will get insider scoop on SearchMonkey, live demos, documentation and one can meet product managers and engineers face-to-face and not to miss the beer that will be served. 🙂 (i am a tea totaler though)
Hmm….. some info on the platform now: The platform gives all Web site owners an opportunity to present more useful informatinon on the Yahoo! Search page as compared to what is presented on other search engines. Site owners will be able to provide all types of additional information about their site directly to Yahoo! Search. So instead of a simple title, abstract and URL rich info like ratings and reviews, images, deep links, and all kinds of other useful data can be customized.
Example from the YahooSearchBlog: For example, by sharing its database of restaurant reviews, location information and photos with Yahoo!, Yelp can develop a far more visually compelling and useful search result than was previously presented to users. Here is how it works: website owners like Yelp, WebMD, The New York Times, and anyone else can supply us with their data and our patented Machined Learned Ranking helps ensure these results are presented to users at the right time. Users benefit because their search results will have more useful information than they did before from websites they trust. And websites benefit through increased and higher quality traffic from Yahoo! Search. Here is an example of what it will look like:
Before

After
This kind of information is amazing at the hands of the consumer. I have a strong feeling that developers will do the trick for Yahoo! too…. All one needs to do now is to wait and watch…..

Advertisements