Yahoo added a program to help employers target & attract specific types of job recruits ! The features will turn listings on Yahoo’s HotJobs Web site into display ads that appear on the company’s other pages such as Yahoo Finance. The ads will target specific job seekers based on the information they provide and online behaviors, Sunnyvale, California-based Yahoo said today in a statement. Yahoo! HotJobs today introduced two advertising solutions, Yahoo! HotJobs Smart Ads and Premium Company Profiles for recruitment advertisers.

Yahoo is looking to attract advertisers to boost revenue amid a proxy fight with activist investor Carl Icahn for control of the board. The company, whose net income fell in eight of the past nine quarters, accounted for 16 percent of the $21.1 billion U.S. online advertising market last year, according to researcher EMarketer Inc. in New York.

Yahoo also will help recruiters build business profiles that let potential applicants learn more about company news, view corporate videos and search for open positions.

Microsoft Corp. offered to pay $33 a share to buy the entire company and made an alternative proposal for its search assets. Instead Yahoo rejected the offers and forged a partnership with Google to sell some ads. Icahn has nominated a slate of nine directors to oust Yahoo’s board at a meeting on Aug. 1.

Yahoo said the features are designed to help recruitment advertisers meet their hiring and branding objectives by delivering more relevant job listings to candidates. “Recruiters can leverage Yahoo’s innovations in targeting — behavioral targeting, contextual targeting, career interest, location, and HotJobs’ R.E.A.L. search ranking system — to find the right candidates,” the company said.

Premium Company Profile pages offer employers the chance to showcase their company’s employment brand and drive more qualified applicants to their open positions. Working with Yahoo Finance and Yahoo Answers, each page comes with an added layer of information and insight about the company in addition to a full listing of positions available to job seekers.

“These new products are in keeping with our strategy to become the ‘must buy’ solution for recruitment advertisers. We will continue to innovate and drive improved performance for our customers and the industry,” the company said.

“Like the groundbreaking R.E.A.L. search algorithm launched in February, the solutions unveiled today are more examples of Yahoo! innovation and research applied to the recruitment industry. For employers to remain cost effective and competitive in the evolving recruitment marketplace, they need solutions that leverage technology to efficiently connect them with the most relevant candidates.” said Jeff Kinder, senior vice president and general manager, Yahoo! HotJobs. The products were introduced at the Society for Human Resource Management Annual Conference being held in Chicago.

Leveraging Yahoo!’s leading display advertising technologies, users are identified and targeted by both the information they have supplied and their online behaviors.

Sources: Bloomberg, BizJournals.com, CIOL.com & MediaNewsline.com

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